Due to the novel coronavirus pneumonia outbreak in 2020, the whole household appliance industry was seriously affected, and the market sales were also bleak. In the first quarter with the greatest impact, the sales volume of the overall Home appliance market showed a downward trend, especially in the more traditional major TV categories such as color TV sets, refrigerators, washing machines, air conditioners and range hoods. In contrast, small Household Appliances have been highly praised. Both capital and brand sides have pointed their spearheads at the "gold market" of small household appliances. When the epidemic gradually slowed down from March to April 2020, there was a short-term blowout in the registration of small household appliance enterprises. In March, the registration reached 4874, an increase of 546% month on month and 20% month on month in April. When consumers are forced to cook at home, they bring fire to a number of emerging small household appliances, such as Air Fryer, multi-functional pot, desktop single-function electric oven, frying machine, electric lunch box and other trendy small household appliances. So this year, in the post epidemic era, how do these emerging small household appliances perform? What about the performance of traditional just needed small electricity? Let's take a detailed look at the seven major industry concerns in the post epidemic era of small household appliances 5l multifunction Electric Rice Cooker

First question: the epidemic makes the demand for small power in 2020 relatively low. What is the trend this year?

A: according to the total data of AVC's omni-channel promotion, the retail sales of the five traditional categories of 2021m1-4 totaled 11.14 billion yuan, a slight decrease of 0.4% year-on-year, which remained basically stable. There were two staggered peaks in terms of month on month and year-on-year, respectively, the epidemic situation ushered in a significant positive growth in February compared with last year, and the demand release from March to April decreased compared with last year. From the overall point of view, the performance of traditional categories is relatively stable, maintaining the normal rigid needs of consumers. In the short term, it will show a relatively stable development in the future Non Stick Pressure Cooker

Second question: how does the rise of raw materials and the "price rise tide" perform in the small household appliance market?

The rise in the average price of raw materials in various industries forced the average price of relevant industries to rise, as did the household appliance industry. According to the online and offline monitoring data of AVC, the average price of all electrical products (color ice washing empty) has increased. However, for small household appliances, the online average price has risen since February and began to fall. However, there is no obvious upward trend online, Basically stabilized. The main reason is the fierce competition in the online small household appliance market, and most brands are still in a certain wait-and-see state. On the whole, in the face of the rise of raw materials, the protracted war of average price is a great challenge to small enterprises, and online is bound to usher in another "reshuffle" in the post epidemic era. Of course, with the reduction of inventory, it is only a matter of time before the average price is expected to rise in the future.

Third question: is the desktop single function electric Air Fryer Oven still "baking to the sky" this year?

Desktop single-function electric ovens became a rapidly increasing category under the low epidemic environment last year, and were the best choice for home cooking by the majority of home consumers. Many brands joined in one after another. According to the monitoring data of Aowei cloud network (AVC), many brands still joined in the first quarter of this year. In addition, from the data level, since the double 11 promotion last year, the retail volume of desktop single function electric ovens began to decline, mainly due to the hot overdraft last year. At present, the sales volume is basically the same as that in 19 years. It is expected that it will not continue to decline in the future and will maintain rigid demand. After all, the penetration rate of this category will be greatly deepened and consumer demand will be improved in 2020.

Fourth question: is there still a price reduction after the sharp price reduction of wall breaking machine?

As a relatively emerging category in the small household appliance market, the air fryer and multi-functional pot category performed well last year. According to the online monitoring data of Aowei cloud network (AVC) this year, the retail volume of both air fryer and multi-functional cooking pot has decreased to varying degrees since the beginning of the year, among which the air fryer category has decreased significantly. However, in any case, the market penetration of the two categories is still low. If the brand increases product publicity and consumer education, the future development potential is still in the future.

Sixth question: after the blowout of small power brands in 2020, is it still increasing sharply?

During the epidemic period, the number of online brands developed rapidly, Internet brands highlighted their advantages, and big brands developed in the post epidemic era. Coupled with the price pressure of raw materials, the overall number of online brands of small household appliances decreased, and the small household appliance industry ushered in another reshuffle.