New trend of kitchen consumption great efforts should be made to do a good job in the small household appliance market

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Shenzhen Ewong Technology CO.LTD [Guangdong,China] Business Type: Manufacturer , Distributor/Wholesaler Main Markets: Africa , Americas , Asia , Caribbean , East Europe , Europe , Middle East , North Europe , Oceania , Other Markets , West Europe , Worldwide Exporter: 81% - 90% Certs: EMC, ETL, FCC, UL, ISO9002, REACH, RoHS

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Home > News > New trend of kitchen consumption great efforts should be made to do a good job in the small household appliance market

New trend of kitchen consumption great efforts should be made to do a good job in the small household appliance market

2021-11-08

Sandwich light food machine, visual Air Fryer , yogurt machine,Electric pressure cooker, Multi Pressure Cooker, Electric Rice Cooker, mini heater, Portable Desk Heater... Recently, personalized and new kitchen appliances have become a must for many families. However, the problems of uneven product quality and homogeneous imitation in the market are also prominent. It takes a lot of effort to strengthen the small household appliance market.

Compared with large kitchen appliances Non Stick Pressure Cooker such as refrigerators Mini Electric Rice Cooker, although the volume of small kitchen appliances is small, the market demand is not small. Especially in the novel coronavirus pneumonia epidemic normalization, consumer home time is extended, which also stimulated the market demand for kitchen Household Appliances 16-in-1 Multi Cooker Rice Cooker slow cooker. At the same time, with the rise of single economy and "house economy", small household appliances well cater to the cooking habits and eating preferences of young groups, and are popular with young groups.

The technical threshold of small kitchen appliances is low, the production process is relatively simple, electric rice cooker and it is easy to be imitated and copied, which also makes the market competition more intense. In this case, small kitchen appliance manufacturers should make good use of the innovation baton, continuously strengthen category innovation based on life scenes, constantly tap potential needs, and develop new products with more diversified functions to meet the cooking needs of subdivided consumer groups.

Enterprises should further meet the needs and preferences of young consumer groups for "beauty". The data show that the sales volume of small household appliances in high value kitchens increased by 270% year-on-year. This shows that small household appliances should not only pass the quality, but also keep up with the appearance value. How to improve the appearance value of products has also become a must answer for enterprises.

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